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Antipoverty advocate Global Citizen hopes the World Cup halftime show drives money for education
The fund has raised $47 million so far, with $1 from every World Cup ticket sale and corporate donations helping support underserved children.
- Global Citizen and FIFA are launching the first-ever FIFA World Cup halftime show on July 19, curated with Coldplay vocalist Chris Martin to support the FIFA Global Citizen Education Fund's $100 million goal.
- Organizers aim to direct the tournament's billions of projected viewers worldwide toward humanitarian aid for underserved children, leveraging what Global Citizen founder Hugh Evans called the "complementary" unifying powers of soccer and music.
- Corporate sponsors Bank of America, MetLife, and Cisco contributed $15 million, while Indian education entrepreneur Sunny Varkey and his Varkey Foundation donated $3 million, bringing total fundraising to $47 million so far.
- Shakira announced Thursday she will donate 100% of her "Dai Dai" proceeds plus $1 from every ticket to her newly expanded United States tour, joining a halftime lineup also featuring Madonna and BTS.
- High ticket prices ranging from four to five figures may impact World Cup attendance, prompting Global Citizen founder Hugh Evans to seek additional financial support from heads of state and World Cup host countries.
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Total News Sources20
Leaning Left6Leaning Right2Center10Last UpdatedBias Distribution56% Center
Bias Distribution
- 56% of the sources are Center
56% Center
L 33%
C 56%
11%
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