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Justin Bieber Beats Tom Holland and Travis Kelce for Unusual Award

The second annual satirical awards special reached 150 million views last year and added winners including Michael B. Jordan, Druski, Coco Gauff and 50 Cent.

  • Minnesota Timberwolves player Anthony Edwards crowned Justin Bieber the 2026 "White Boy of the Year" at the second-annual Believe That Awards, defeating nominees Travis Kelce, Tom Holland, and Erling Haaland.
  • Produced by Edwards through his Three Fifths Media banner, the event returned for a second year to celebrate standout cultural moments filtered through his "unfiltered, totally unpredictable energy."
  • Other honorees included 50 Cent accepting the Lifetime Achievement award and Michael B. Jordan winning Iconic Performance of the Year, while viral comedian Druski claimed Main Character of the Year over Zendaya and Cardi B.
  • In acceptance reactions, Bieber thanked Edwards in a video, while 50 Cent playfully stated he has "12 years where they won't argue that nobody's better than me."
  • Presented by PrizePicks, the full special streams on Edwards' YouTube channel, continuing the platform's mission to give creators and athletes room to be themselves.
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Anthony Edwads Dubs Justin Bieber "White Boy Of The Year"

Don’t look now, but there’s a new “White Boy of The Year”. Superstar singer Justin Bieber was given the title at the second edition of the Believe That Awards, created and hosted by NBA star Anthony Edwards and Nick Maddox. The event is billed as “an awards show where no one is safe.”

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Variety broke the news in Los Angeles, United States on Thursday, October 15, 2026.
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