Published 3 months ago

Another flop for inclusive advertising: lessons from Witchery and Victoria's Secret's brand re-launch blunders

Summary by Mumbrella

Last week was a wild ride for inclusivity in advertising, with campaigns from Witchery and Victoria’s Secret catching social media heat — for opposing reasons. Witchery’s bold awakening campaign missed the mark by failing to include larger sizes, alienating a significant portion of its audience. On the flip side, Victoria’s Secret’s return to the runway with size-inclusive ‘Angels’ aimed to signal a new era of inclusivity, but it ended up faci…

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Another flop for inclusive advertising: lessons from Witchery and Victoria's Secret's brand re-launch blunders

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