LPL Launches National Consumer Ad Campaign with Anna Kendrick

The Grass Is Greener With Anna Kendrick in LPL Financial’s First Consumer Campaign From Zambezi

Los Angeles, CA, May 15, 2025 – LPL Financial LLC teamed up with Oscar-nominated actress Anna Kendrick to ask the provocative question “What If You Could?”, paired with Kendrick’s characteristic charm, as part of a new nationwide push crafted by creative and media agency Zambezi. The integrated campaign includes a TV spot and a series of linear, digital, audio, social, OOH, print, and search advertising that will run across business, sports, and…

Anna Kendrick Drags Around a Huge Swath of Parkland for LPL Financial

Make the metaphor bigger! That no problem for Zambezi in this odd spot for LBL Financial, as Anna Kendrick drags a blocks-long swatch of lush parkland through the city. “What if you could have the greener grass on your side?” she asks. Well, they certainly made a point in outsized visual style. Thanks, Oscar-nominated Hollywood star! “We aimed to create something engaging, memorable—even poetic—to invigorate the financial category and show that…

LPL Launches National Consumer Ad Campaign with Anna Kendrick

Anna Kendrick is the star of LPL Financial’s new national consumer-focused ad campaign. The nation's largest independent broker/dealer is looking to bolster its brand recognition under CEO Rich Steinmeier.