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Anatomy of a Logo: Calvin Klein
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Anatomy of a Logo: Calvin Klein
As seen in the August 2026 ‘Creative America at 250’ issue of Wallpaper*, we pay homage to seminal American graphics.Calvin Klein’s sans-serif logo, first introduced by its namesake designer in 1968, is an exercise in simplicity and directness – a reflection of Klein’s approach to fashion, which would flourish in the 1990s (alongside designers like Helmut Lang and Miuccia Prada, his work would herald the new minimalism of the era). And, while th…
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