ANALYSIS-From Pickups to Idle Plants: Automakers Seek Lifeline From Defence Boom
GM, Ford and JLR are bidding with modified trucks as automakers seek new growth from rising defence spending.
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Analysis-From pickups to idle plants: automakers seek lifeline from defence boom - Regional Media News
By Nick Carey, Gilles Guillaume and Kalea Hall LONDON/PARIS/DETROIT, Sept 28 (Reuters) - Western automakers are chasing a defence spending boom as a way to sell more vehicles and make use of underemployed factories, though executives say military work will not make up for slowing [...]
Times of India
BizTocFrom pickups to idle plants: automakers seek lifeline from defence boom
Western automakers are increasingly looking at defense contracts as a way to boost revenues and utilize excess capacity. Companies like Ford, GM, and Jaguar Land Rover are bidding for military vehicle contracts. Despite these efforts, executives express skepticism about the financial impact on overall revenues. Automakers are offloading surplus factories to defense manufacturers due to the growing demand for military production.
The boom of Western military spending will not save the automotive industry. Ford, General Motors or Jaguar Land Rover are trying to enter the defense market, but the revenues obtained from there will remain modest,...
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