Ampere: Streaming platforms slow price increases as consumers vote with wallets
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3 Articles
Ampere: Streaming platforms slow price increases as consumers vote with wallets
(Graphic by The Desk) Major streaming television services are still raising prices at regular intervals, but the price hikes are becoming smaller over time as consumers start to vote with their wallets, according to a new report released by Ampere Analysis early Monday morning. Across three major streaming services — Netflix, Amazon’s Prime Video and Disney Plus — average price increases fell from 24 percent of the previous subscription price in…
Streaming giants curb hikes as pricing power faces test: Ampere
Netflix, Disney+ and Amazon have been scaling back subscription price increases, with the average hike across the three global streaming giants falling to 14 percent of the previous price in 2025/26 from 24 percent in 2023/24, according to Ampere Analysis. In dollar terms, the average increase declined more modestly to $1.54 from $1.67 over the […]
Between August 2023 and July 2023 Netflix, Disney+ and Prime Video have executed several price hikes, but each of them is progressively smaller. These data suggest that the main competitors in the field of streaming are aware that they are approaching what their current and potential customers are willing to pay, according to the new report of Ampere Analysis. Specifically, the market intelligence company disaggregates in its study that the aver…
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