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America’s fried chicken obsession is bigger than the chains, and the regional styles prove it

  • Fried chicken is now America's most competitive food category, with regional styles gaining popularity and challenging longtime chain leaders.
  • Nashville hot, Korean double-fried, and classic Southern buttermilk styles have each attracted national audiences and continue to grow.
  • Quick service restaurant chicken traffic rose 3% in the year ending September 2025 and is up 15% since 2019, despite a 1% drop in overall fast-food visits.
  • Fried chicken, originally a dish born from domestic roots, is now a billion-dollar business segment in the U.S.
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America’s fried chicken obsession is bigger than the chains, and the regional styles prove it

Fried chicken has become the most competitive food category in America, and the chains that built their empires on it watch regional styles they spent ... Read moreThe post America’s fried chicken obsession is bigger than the chains, and the…

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Watauga Democrat broke the news in Calhoun, United States on Friday, July 3, 2026.
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