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America’s fried chicken obsession is bigger than the chains, and the regional styles prove it
Fried chicken is now America's most competitive food category, with regional styles gaining popularity and challenging longtime chain leaders.
Nashville hot, Korean double-fried, and classic Southern buttermilk styles have each attracted national audiences and continue to grow.
Quick service restaurant chicken traffic rose 3% in the year ending September 2025 and is up 15% since 2019, despite a 1% drop in overall fast-food visits.
Fried chicken, originally a dish born from domestic roots, is now a billion-dollar business segment in the U.S.