Published 8 hours ago • loading... • Updated 3 hours ago
American Airlines Adding Seatback Screens to Every Seat in Major Fleet Overhaul
On Tuesday, American Airlines announced it will restore seatback screens on its narrowbody fleet and increase premium seating, a strategic move to narrow the profit gap with rivals Delta Air Lines and United Airlines.
The carrier began removing screens nearly a decade ago to reduce weight and costs, but American now acknowledges customer preferences have shifted, particularly among younger travelers wanting larger displays alongside personal devices.
Starting in 2028, American will install 4K displays on all new Airbus and Boeing narrowbody deliveries, with retrofits for existing aircraft continuing through the early 2030s to enhance the onboard experience.
Chief Customer Officer Heather Garboden said American aims to increase premium seating to 40% of narrowbody capacity from 25% today, calling the initiative "one of the most significant investments in the onboard experience in our history."
American CEO Robert Isom is overseeing these upgrades as the company works to close a performance gap with competitors, with upcoming Boeing 737 MAX 10 aircraft featuring 24 first-class seats as the airline modernizes its fleet.