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'Handbag' Popcorn Bucket Will Celebrate Release of 'The Devil Wears Prada 2'

TreSemmé's campaign includes a 30-second spot featuring Paige DeSorbo and Christian Siriano, three special-edition products, and a Hair Couture Dress at the Oscars after party.

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Groundbreaking.

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'Handbag' popcorn bucket will celebrate release of 'The Devil Wears Prada 2'

Groundbreaking.

BIGSTOCK The expectation for the return of one of the most iconic stories of fashion and cinema continues to grow. A few months after its premiere, a promotional piece was revealed that is already giving rise to talk between film fans and fashionists: a bag-shaped dove inspired by the aesthetics of The Devil Wears Prada 2. The accessory was presented by the AMC Theatres film chain, which bet on converting the classic popcorn container into an ob…

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marketingdive.com broke the news in on Thursday, March 12, 2026.
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