US EditionAMC Placing More Advertising Before Movies
- Starting today, AMC is increasing the number of commercials played before films across its theaters nationwide and has renewed its agreement with National CineMedia, securing lobby advertising rights through 2042.
- This change followed a box office boom in April and May, which CEO Adam Aron said enabled the company to revise its ticket pricing strategy after a difficult first quarter.
- AMC plans to run ads in the 'platinum spot' immediately before movies start, with pre-show content lasting up to 30 minutes, including trailers and other promotions.
- Adam Aron explained that adjusting their ticket prices was not feasible until the box office demonstrated consistent and lasting improvement.
- AMC also offers Stubs members a 50% discount on adult evening tickets all day on Wednesdays, aiming to boost revenue while continuing to strengthen its financial position.
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AMC placing more advertising before movies
Starting today, expect to see more commercials before movies at AMC theaters nationwide.This idea was announced in early June. AMC will run ads in the "platinum spot"immediately ahead of a movie's startand says the pre-show material, which includes trailers and other promotions, can last up to 30 minutes.The theater chain hopes this will boost its bottom line after experiencing its worst first quarter since 1996, excluding the pandemic.AMC also …
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