Amazon's Bezos pushes Prime Video redesign focused on AI
- On Thursday, Amazon integrated its cloud gaming service Luna directly into Prime Video, adding a new Games tab accessible to Prime subscribers on Fire TV devices in the U.S. and U.K.
- Amazon gaming General Manager Jeff Gattis noted that many Prime members remain unaware Luna is included with their subscription; embedding the service within Prime Video directly addresses this persistent discoverability problem.
- Separately, founder Jeff Bezos is pushing a broader Prime Video overhaul called Lighthouse to emphasize AI-driven personalization, with executives exploring AI-generated suggestions like 'action movies from the 1980s' and 'Christmas rom-coms.'
- The integration positions games alongside movies, TV shows, and sports within a unified entertainment hub, mirroring Netflix's strategy of combining streaming with casual games to drive platform engagement.
- Amazon plans to leverage intellectual property like Tomb Raider and Masters of the Universe to create interconnected 'fandom' experiences, envisioning a future where every film and TV show includes an interactive game extension.
47 Articles
47 Articles
Jeff Bezos reportedly pushing for Prime Video overhaul that puts AI front and center
Prime Video could be getting an AI overhaul at the behest of Amazon founder Jeff Bezos, according to a new report. The redesign would put AI front and center under a new project allegedly dubbed Lighthouse.Reuters reports that the push from Bezos is meant as a way for Amazon to utilize its massive investments in AI and "elevate the company's stature in artificial intelligence." This comes as other investments, including improving the Alexa voice…
Amazon puts Luna cloud-streamed games like Fallout 4 inside Prime Video
The new strategy that Amazon gaming exec Jeff Gattis talked to The Verge about last month is getting clearer now that Prime Video has added a new Games tab on Fire TV devices. With Prime Gaming, Amazon Game Studios, and Luna now combined into one organization, it's aiming at the more casual audience of people already using Prime Video to stream movies, TV shows, and sports, instead of trying to compete directly with "core" gamers playing MMOs an…
Amazon Prime Video is working on an overhaul, but maybe not the kind you want
TL;DR Amazon Prime Video is testing an AI-focused overhaul, internally referred to as Lighthouse. The initiative entails AI-derived content recommendations and an app UI refresh. Jeff Bezos is reportedly personally involved with Lighthouse. After raising the price of its ad-free offering (and newly gating 4K playback) earlier this year, Amazon Prime Video is now looking to incorporate more AI. According to a new report, Jeff Bezos himself is pu…
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