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Amazon Shifts Grocery Focus To Online And Whole Foods As It Closes All Fresh And Go Stores

Amazon will convert some closed stores to Whole Foods Market and focus on perishables as 72 Amazon-branded grocery stores underperform, analysts said.

  • On Tuesday, Amazon announced it is shutting down all 72 Amazon-branded grocery stores, with most locations' last day set for Sunday.
  • Amazon said Fresh and Go never delivered a distinctive customer experience or the right economic model, while Neil Saunders noted the stores lacked sales and growth to be profitable.
  • Amazon's retail footprint included 58 Amazon Fresh stores and 14 Amazon Go stores, while its Just Walk Out technology serves more than 360 third-party locations.
  • Amazon confirmed that 16,000 layoffs include thousands of hourly workers and said it will convert some closed sites into Whole Foods Market stores while keeping its 550-store chain open.
  • Amazon will pivot toward building AI data centers, stocking more produce in same-day delivery warehouses, and expanding its five-store Whole Foods Market Daily Shop experiment while saying `We’ll be back.
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Amazon has been a pioneer for shops where you can easily grab products off the shelf and get out. Payment has been regulated by cameras and sensors, but this technology seems to be too expensive.

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horizont.net broke the news in on Wednesday, January 28, 2026.
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