US EditionAmazon Ring Cancels Flock Safety Partnership After Super Bowl Backlash
Ring canceled its Flock Safety integration after a review and public backlash over privacy, with no customer videos shared and the AI-powered Search Party feature unaffected.
- On Thursday, Ring, an Amazon-owned home-security company, announced it is terminating its planned integration with Flock Safety, saying, `Following a comprehensive review, we determined the planned Flock Safety integration would require significantly more time and resources than anticipated.`
- Amid the ad backlash, critics said Ring's Super Bowl ad for Search Party raised surveillance fears and scrutiny of Flock's reported access by ICE and CBP, prompting calls to drop the partnership.
- The companies say the integration never launched and `No videos were ever shared between these services`, Emma Daniels, Ring spokesperson, said; the Axon partnership remains unaffected and Flock was the second Community Requests partner.
- A scheduled Friday protest outside Amazon's Seattle headquarters demands cutting ties with Flock, ICE, and CBP while Ring users were encouraged to discard devices amid growing industry pressure.
- Looking at the program's origins, the Flock partnership was announced last October as part of Ring's Community Requests program, which launched after the Requests for Assistance program.
139 Articles
139 Articles
Amazon ends controversial partnership after Ring doorbell’s ‘terrifying’ Super Bowl commercial
Super Bowl commercials always get people talking but in one case this year, public debate has brought about change. Outcry about potential overreach of public surveillance has made Ring, the doorbell camera folks, rethink its “Search Party” feature promoted during Sunday’s big game. Ring has canceled its partnership with Flock Safety, a law enforcement tech company, amid the fallout, according to an article by NBC News.
Ring Axes Flock Safety Deal After ICE Uproar Sparks User Backlash
Amazon-owned Ring has ended its planned partnership with surveillance technology company Flock Safety after facing mounting backlash over Flock’s work with federal immigration authorities. The decision follows weeks of criticism from privacy advocates and users who objected to Flock Safety’s reported collaboration with Immigration and Customs Enforcement (ICE). The proposed integration, first announced in October 2025, would have connected Ring’…
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