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Amazon Reinvents 4K Range With the Ember Artline TV
Amazon's Fire TV redesign cuts search time by up to 30% and launches Ember Artline, a 4K QLED lifestyle TV with customizable frames and art display features.
- On Monday, Amazon announced a Fire TV interface overhaul and the Ember Artline lifestyle TV as CES ramps up in Las Vegas.
- Research from Nielsen subsidiary Gracenote shows U.S. viewers spend 12 minutes searching, while Amazon's research found a 20% to 30% boost in search speed with Fire TV's new interface.
- The redesign reduces clutter by simplifying top tabs into Movies, TV, Live TV, Sports, News and raising pinned apps from six to 20; February rollout starts on select U.S. devices, expanding this spring to partner TVs.
- Amazon's Ember Artline is a 4K QLED with a 1.5-inch matte screen supporting Dolby Vision and HDR10+, includes 10 magnetic frames, starts at $899 for 55-inch, launching in the United States, United Kingdom, Canada and Germany in spring 2026.
- Alexa+ enables AI-powered analysis of four photos to recommend artwork and links Ember Artline to over 2,000 free pieces, positioning it against Samsung's The Frame and other Frame-style TV makers.
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Coverage Details
Total News Sources31
Leaning Left5Leaning Right0Center7Last UpdatedBias Distribution58% Center
Bias Distribution
- 58% of the sources are Center
58% Center
L 42%
C 58%
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