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Amazon Raises Its Ad Spending on Elon Musk’s X, in Major Reversal: WSJ

  • Amazon is increasing its advertising spending on X after previously pulling back due to concerns about hate speech, as reported by the Wall Street Journal.
  • Apple is considering testing ads on X after halting its advertising in 2023, according to the same report.
  • Musk's leadership and recent alliances may be influencing advertisers' renewed interest in X, as noted by various sources.
  • X's adjusted EBITDA for 2024 was reported at $1.2 billion, with a significant decrease in cash on hand since Musk's acquisition.
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Amazon increased the number of ads hired on X after withdrawing them less than a year ago claiming the hate speech that was lived on the old Twitter. Along with Jeff Bezos’ company, Apple is also studying to reinvest in Elon Musk’s social network, which it also abandoned.]]>

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More than a year after they withdrew from X following anthisemitic remarks by Elon Musk, two tech giants could once again buy ads.

·France
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  • 54% of the sources are Center
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Techmeme broke the news in California, United States on Thursday, January 30, 2025.
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