Amazon Prime Video Launches New Shop the Show Features
The update expands shoppable discovery to more than 8,000 titles and adds Amazon Lens visual search for items inspired by scenes.
- On Thursday, Amazon announced new Prime Video features including a Shop tab within the X-Ray experience and "Shop the Scene," powered by Amazon Lens technology, while expanding "Shop the Show" to over 8,000 titles.
- These enhancements follow last year's launch of "Shop the Show," a second-screen experience designed to let viewers browse products through the Amazon Shopping app without interrupting their viewing experience.
- The new Shop tab appears within X-Ray, while "Shop the Scene" uses visual search to identify outfits and home decor; Amazon cautioned that matches won't always be exact for high-end or handmade items.
- "We are always exploring new ways to enhance the streaming experience," said Michelle Rothman, vice president of Prime Video shopping, noting strong customer enthusiasm for discovering products inspired by their favorite shows.
- Amazon joins competitors integrating shopping into streaming; Disney, YouTube, Roku, and Peacock have launched similar features to create new revenue streams by connecting viewers directly to merchandise.
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15 Articles
Prime Video expands Shop the Show experience
Prime Video introduced Shop the Show in May 2025, enabling Prime Video viewers to shop for products from their favourite shows, movies, and live sports. That experience is now being expanded across the US. “We are always exploring new ways to enhance the streaming experience on Prime Video, and since launching Shop the Show, we […]
Cord Cutters News
TV Tech Industry NewsAmazon Prime Video Launches New Shop the Show Features
Amazon is expanding Shop the Show again, this time with additional features to make it easier for customers to shop while they watch. With Shop the Show, customers can open the Amazon app while watching a show or movie on Prime Video and instantly find products being shown on screen. Now, there are a few […]
TechCrunch
BizTocAmazon makes it easier to buy what you see on Prime Video
Amazon is expanding shopping integrations across Prime Video, letting viewers discover products tied to thousands of shows, movies, and live sports through X-Ray, its shopping app, and a new Lens-powered “Shop the Scene” feature.
Amazon Turns Every Outfit on Prime Video Into a Buy Button
Amazon's new Shop the Scene feature uses its Amazon Lens visual-search AI to turn outfits, furniture, and decor from Prime Video shows into instant buy buttons, now live on 600-plus titles as the companion Shop the Show feature expands to over 8,000. The launch, covered by TechCrunch and Fortune this week, arrives as Amazon's ad business posts $19.8 billion in quarterly revenue, more than six times Netflix's entire annual ad haul.
The e-commerce giant is radically redefining our way of consuming home entertainment. From now on, American subscribers are discovering new features to directly acquire the objects seen on the screen. A strategic offensive clearly aims to monetize the attention of spectators in the face of fierce competition from rival platforms. By skillfully merging streaming and ... Read more Amazon's article revolutionizes TV trade via Prime Video has appear…
Amazon Prime Video: New Feature Allows Purchasing Costumes and Outfits Worn by on-Screen Characters.
Amazon expanded its interactive commerce capabilities on September 10, 2026, at 17:54, by connecting Prime Video programming directly with the Amazon Shopping mobile catalog across thousands of productions streaming in the United States. Viewers in the American market can now identify and acquire frontrobe items directly from scenes playing on their monitors. Visual identification tool [...]
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