YouGov Data Shows Audiences Treat Streamers Differently

YouGov data shows audiences treat streamers differently

New research shows stark differences in how adults use the leading streaming services. Data from YouGov Profiles looked at how subscribers to Amazon Prime Video, Disney+, Netflix and Apple TV consumed the content. A third (32%) of Prime Video subscribers say they watch once a week, with this number rising to 35% among those aged 55 and over. Another 29% overall report watching 2-3 times per week, making moderate use a clear trend across all age …

Amazon Prime tops list as most-cancelled subscription app

Amazon Prime tops the list of most-cancelled subscription apps, with 578,000 monthly cancellation searches, surpassing Disney+ by nearly 45%.