Amazon opens beauty and personal care store in Italy, as part of brick-and-mortar expansion

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As part of its expansion to physical stores, Amazon today opened its Parapharmacy & Beauty in Europe, aimed at the sale of beauty and personal care products. Located in the center of Milan,...

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Amazon to open first brick-and-mortar beauty, health store in Italy

Read more about Amazon's first beauty and personal care store in Italy.

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Amazon opens beauty and personal care store in Italy, as part of brick-and-mortar expansion

Amazon has continued to tweak its physical store footprint over the years, opening and closing bookstores, cashierless convenience marts and clothing stores.

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Busnelli: “We are tied to Milan. This is where we started our business, now 15 years ago, and where we have our headquarters.”

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Amazon's first physical store in Italy, Amazon Parafarmacia & Beauty, will open on Wednesday 12 February in Piazza Cadorna in Milan. A store, as the name itself says,...

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"The improved selection, which will be progressively available throughout the year in the online stores of Germany, France, Italy, Spain and the United Kingdom, will give customers access to an even wider range of beauty products, which will address the different preferences and needs of customers," said Amazon. The store offers customers a selection of beauty and personal care products from recognized brands such as Eucerin, La Roche-Posay, Vic…