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Published 26 days ago

Amazon mulls $5 to $10 monthly price tag for unprofitable Alexa service, AI revamp

  • Amazon plans to overhaul Alexa with conversational generative AI in "Banyan," offering a $5 monthly premium version, the first update since 2014, per Reuters.
  • The enhanced Alexa, "Remarkable Alexa," focuses on improving user interaction with more intelligent features, pending final pricing and release details dependent on Project Banyan's progress.
  • CEO Andy Jassy aims to revitalize Alexa by setting an August deadline for the update, signaling a strong interest in the service's improvement.
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