Amazon launches its own ‘trusted’ version of Temu in Australia. Here’s what we know

Amazon launches its own ‘trusted’ version of Temu in Australia. Here’s what we know

Amazon is introducing Haul, which will sell thousands of products under $25 to go head-to-head with ultra-cheap online retailers Temu and Shein.

Taking on Temu: Amazon launches Haul into Australia

Amazon has launched its discount platform, Amazon Haul, in Australia in beta-testing mode, as it aims to meet growing competition from Temu and Shein head-on. Temu is Australia’s fastest-growing consumer retail brand, according to data from Fonto Market Metrics, attracting 1.35 million new Australian customers in the 2024/25 financial year, a growth rate far higher than Amazon. With Amazon Haul, customers can shop across various categories at ul…

channelnews : Amazon Launches ‘Trusted’ Alternative to Temu in Australia

Amazon has launched Amazon Haul in Australia, its own ultra-cheap marketplace designed to compete directly with Chinese retailers Temu, Shein, and AliExpress by offering hundreds of thousands of items under $25 through its mobile app. The service, available from Thursday, positions itself as a “convenient and trusted” alternative to budget Chinese-operated retailers, targeting fashion, beauty, homewares, cookware, pet supplies, and accessories. …