Amazon India slashes seller referral fees in retail growth push

Amazon India slashes seller referral fees in retail growth push

Amazon will stop charging sellers in India referral fees ​for products under ₹1,000 ($10.98), the company said

Amazon cuts seller fees, again; escalates fee war with Meesho, Flipkart

As the zero-commission model gains momentum in small towns and rural markets, Amazon is leaning on lower commissions for cheaper goods to attract small sellers to the platform.

Amazon India Drops Referral Fees to Accelerate Seller Growth Amidst Fierce E-commerce Competition

read the original version on: www.retailnews.asia Amazon has announced that it will abolish the referral fee for sellers in India on items priced under 1000 rupees (approximately US$10.98). This decision aims to encourage more retailers to use their platform and gain a stronger hold on India’s competitive e-commerce market. Expanding ‘Zero-Referral Fee’ Policy Amazon’s initiative builds upon its ‘zero-referral fee’ policy, […] The post Amazon In…

Amazon India: Zero Referral Fees on 12.5 Crore Products

Amazon Announces Zero Referral Fees On Over 12.5 Crore Products So Amazon India has just dropped a massive “gift” for its 1.7 million sellers. Starting March 16, 2026, the giant will expand its zero referral fee rule to over 12.5 crore products. The goal? To help small businesses scale up by cutting the cost of selling online. In fact, this move covers almost every daily item priced under ₹1,000. Plus, sellers can now save up to 70% in total fee…

Amazon Expands Zero Referral Fee Programme To Products Under ₹1,000

The move, aimed at drawing more merchants to its online marketplace and strengthening its foothold in the country’s competitive ecommerce industry, will be effective March 16.

Amazon India Waives Referral Charges on 125M Products

Amazon India has reduced fees for millions of merchants in an effort to boost its growth. In 2025, the e-commerce company covered 12 million products without referral fees. This year, they increased the coverage to over 125 million products priced under INR1,000 across more than 1,800 categories, a tenfold increase.Amazon also cut their Easy Ship fees for items under INR 300 by more than 20%. With Easy Ship, merchants may keep their products on-…