Olympic Gold Medalist Alysa Liu Steps Into Luxury Fashion as Louis Vuitton Ambassador

Alyssa Liu steps into new fashion venture as the latest house ambassador for Louis Vuitton: ‘I take so much pride’

Alysa Liu is in her fashion era! She was named the latest ambassador for Louis Vuitton in an official announcement by the brand.

Olympic gold medalist Alysa Liu steps into luxury fashion as Louis Vuitton ambassador

Olympian figure skater Alysa Liu, who was just announced as Louis Vuitton’s new house ambassador, spoke to ELLE about the surreal news and her personal taste in fashion. Liu is quickly making a name for herself in the fashion world. On the morning of the 2026 Met Gala, she was named Louis Vuitton’s newest house ambassador—just months after capturing global attention with her gold medal win at the 2026 Milano-Cortina Winter Olympics. She also gai…

Alysa Liu’s New Louis Vuitton Role Marks a Major Fashion Move

Olympian Alysa Liu is officially joining the storied French house. Here's what the partnership means for her next chapter in fashion. "It's honestly surreal," Liu tells ELLE.

EXCLUSIVE: Louis Vuitton Names Alysa Liu as Brand Ambassador

Olympic figure skater Alysa Liu is named Louis Vuitton ambassador, joining a roster of global athletes and showcasing the brand's denim designs.

Louis Vuitton Names Figure Skater Alysa Liu as Brand Ambassador

Courtesy of Louis Vuitton Alysa Liu has joined Louis Vuitton as a brand ambassador, bringing one of figure skating’s most distinctive young voices into the French house’s growing circle of athletes. The 20-year-old California athlete arrives at Louis Vuitton after a defining year on the ice. At the 2026 Milano Cortina Winter Olympics, Liu won individual and team gold, becoming the first American women’s singles champion since Sarah Hughes in 200…