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Alterra Mountain Co. Quietly Rolls Out 'Reserve Pass' Upgrades à la Disney's Fast Pass

Summary by GearJunkie
If there’s one thing skiers, snowboarders, and anyone who’s ever ventured into a resort can agree on, it’s that lift lines suck. Nothing will take the wind out of your sails like skiing down from a great run, only to see a massive crowd of people crammed around the lift, lined up past the ropes, and up the hill. Ahead of the 2025/26 season, Alterra Mountain Company, owner of the Ikon Pass, rolled out a new perk at several of its mountains that a…
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GearJunkie broke the news in on Thursday, October 30, 2025.
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