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Alpha Fit Club Looks to Scale its Premium Strength Concept Without Losing What Made it Different
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Alpha Fit Club Looks to Scale its Premium Strength Concept Without Losing What Made it Different
As Alpha Fit Club prepares for another wave of expansion, the boutique strength and conditioning brand is putting a greater emphasis on consistency — not just in how its studios look but also in how members train. The company announced an exclusive partnership with PLAE that will make the performance company the brand’s exclusive partner for all newly awarded franchise locations. The partnership is designed to create a standardized training envi…
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