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Almost a third of Brits feel disconnected from where their food comes from
Almost a third of Brits feel more disconnected than ever from where their food originally comes from but want to know more.
A poll of 2,000 adults found that 40 percent rarely consider where ingredients come from, 39 percent hardly think about seasonality, and 18 percent say living in a city limits their exposure to farming.
Despite this disconnection, 53 percent said the origins of produce are important to them, and 48 percent want more opportunities to learn about the people behind their meals.
Dr Emma Keller of Nestlé said people often pick food from supermarkets without thinking about how it got there, overlooking farmers and local communities behind the products.