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Allwyn becomes official partner of Euroleague Basketball in Greece

Summary by Eurohoops
Three-season partnership will bring Allwyn’s brand to the forefront of EuroLeague and EuroCup games while creating new fan engagement experiences

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Allwyn Hellas and Euroleague Basketball join forces, marking the beginning of a strategic partnership that connects the elite of European basketball with the leading gaming company. Specifically, Allwyn Hellas will become the Official Partner of the EuroLeague and the BKT EuroCup for the Greek market for the next three years. The announcement of the partnership between the two parties was made at a special event held on Thursday, September 3, i…

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Allwyn Hellas becomes Official Partner of the EuroLeague and the BKT EuroCup for the next three yearsMore...

Allwyn Hellas becomes the Official Partner of the EuroLeague and the BKT EuroCup for the next 3 years.

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Eurohoops broke the news on Friday, September 4, 2026.
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