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Allianz Goes Under the "Zocker" - Insurance Industry-Today
Summary by Versicherungswirtschaft-Heute
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Allianz enters into a sales cooperation with the start-up Breach Bunny. Insurance products from three group units are delivered. The target group of the bright Koblenz multiple agent are the generations Z and Y. The focus is on gamers and "creators", the latter are people who publish content on platforms such as social media, YouTube or blogs. "With BreachBunny we open up a target group that classic insurers otherwise hardly reach", explains Lis…
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