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"All Our Measures Are Under Construction": How Mediametry Adapts to the Profound Upheavals of the Media and Uses

Summary by Le Figaro
ANALYSIS - For the past two years the company has undertaken a real "big bang" of its audience measures. The president, Yannick Carriou, details the many changes in progress and their stakes.

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Le FigaroLe Figaro
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"All Our Measures Are Under Construction": How Mediametry Adapts to the Profound Upheavals of the Media and Uses

ANALYSIS - For the past two years the company has undertaken a real "big bang" of its audience measures. The president, Yannick Carriou, details the many changes in progress and their stakes.

·Paris, France
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Le Figaro broke the news in Paris, France on Monday, September 14, 2026.
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