Alfa Romeo And Maserati Team Up For Ultra Exclusive 'Few Off' Creations

Alfa Romeo and Maserati Unite to Create Bottegafuoriserie

Alfa Romeo and Maserati are joining forces to create the Bottegafuoriserie, described as a new hub of Italian automotive excellence. The goal is to build more than a brand or a single facility. This will become the home of Italy’s most iconic automotive interpretations, celebrating craftsmanship, innovation, and heritage. The initiative will revolve around four key pillars. The first is the Bottega, dedicated to developing limited-production mod…

Alfa Romeo and Maserati Reinvent Italian Bespoke with Bottega Fuoriserie

In an era of standardized car platforms, Alfa Romeo and Maserati are turning the clock back to the golden age of Italian coachbuilding. With their new Bottega Fuoriserie, the two brands are reasserting the art of made-to-measure – from limited runs to one-off automotive masterpieces. Something is clearly moving within Stellantis’ Italian division. The project, kept tightly under wraps until Tuesday’s media briefing, signals a renewed focus on cr…

Alfa Romeo And Maserati Team Up For Ultra Exclusive 'Few Off' Creations

Alfa and Maserati unite to create exclusive “few off” models. Buyers can expect new options and greater customization. It’s part of a multifaceted Bottegafuoriserie initiative. Alfa Romeo and Maserati are joining forces to establish the Bottegafuoriserie, which is being billed as a “new hub of automotive excellence.” It’s designed to transcend a single product or place by becoming the home of the most iconic automotive interpretations from Italy…

Italy’s New Made-to-Measure Atelier for Alfa Romeo and Maserati

In an era of standardized car platforms, Alfa Romeo and Maserati are looking for differentiation: with their new Bottegafuoriserie, the two brands are jointly reenforcing the Italian art of made-to-measure — from limited runs to one-off creations.