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Amazon Launches Alexa+ in India with Generative AI, Hinglish and Smarter Voice Controls

The free early-access assistant is built on Amazon Bedrock and connects more than 70 large language models.

Amazon has launched its generative AI-powered Alexa+ assistant in India. This new version offers more conversational voice interactions and personalized responses. Alexa+ understands natural conversation and can perform various everyday tasks for users. It is designed to recognize Indian languages and cultural references effectively. The service is currently available for eligible customers under an early access program.

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Amazon launches Alexa+ in India with Hindi support

Amazon is letting all customers use Alexa+ assistant in early access period

·San Francisco, United States
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Amazon has turned the spotlight on the Indian market with the launch of Alexa Hindi in India, bringing the enhanced version of her voice assistant, Alexa+, to natively support Hindi as well as English. The announcement, dated September 16, 2026, marks a strategic step for Amazon in one of the most populous markets in the world, where [...]

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Indian Express broke the news in Noida, India on Wednesday, September 16, 2026.
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