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Aldi rapped by advertising watchdog after Sainsbury's complaint

Aldi's claim of being the "home of Britain's cheapest Christmas dinner" was found misleading by the ASA after Sainsbury's complained.
The ASA upheld the complaint, stating Aldi's Christmas dinner was only 4p cheaper than Lidl's.

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9 Articles

9 Articles

Aldi's 'cheapest Christmas dinner' advert misled shoppers, says watchdog

Sainsbury's complained the advert was misleading, and the price comparison was not representative of prices during the period when people would be buying fresh produce for their festive dinner - usually in the last week or so before Christmas Day.

2 years ago·United Kingdom

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Aldi's cheapest Christmas dinner claim was misleading, says advertising watchdog

Complaints from rival Sainsbury's over Aldi's price claims are upheld by the Advertising Standards Authority.

2 years ago·United Kingdom

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Evening Standard

+6 Reposted by 6 other sources

Aldi ‘cheapest Christmas dinner’ ad ruled misleading by watchdog

The Advertising Standards Authority told Aldi to ensure that price comparisons with its competitors were not misleading.

2 years ago·London, United Kingdom

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Leaning Left2Leaning Right0Center6Last Updated2 years agoBias Distribution

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Evening Standard broke the news in London, United Kingdom 2 years ago on Wednesday, March 20, 2024.

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