Alcohol Drinking Will Shrink in the Next Decade, Research Finds
8 Articles
8 Articles
Less alcohol will be consumed worldwide in the coming years. This is evident from research by market research firm IWSR. According to the study, this is remarkable because the number of people reaching the legal drinking age worldwide is rising, just as demand is rising in India. India is expected to become the world's largest beverage market after China.
Globally, people will drink less alcohol in the coming years, despite the fact that the number of people old enough to do so is increasing. This is according to a study by market research firm IWSR.
Global alcohol volumes decline for third straight year
Global beverage alcohol volumes declined for a third consecutive year in 2025, with wine volumes falling below spirits for the first time and ready-to-drink (RTD) products emerging as the sector's main growth driver, according to new data from IWSR.Total beverage alcohol (TBA) volumes fell by 2 per cent last year, equivalent to around 500 million nine-litre cases, as beer, wine and spirits all recorded declines amid what IWSR described as a "maj…
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