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Alcampo Olive Oil Lowers Its Price to Respond to Carrefour in the AOVE War
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Alcampo has made a further march to the war of extra virgin olive oil (AOVE) with an offer that leaves the liter at 4,29 euros. The French chain of origin responds thus to the movements of Carrefour and places the Saeta brand as the claim product of its basic basket in full August. The movement is not a simple summer promotion. Behind is the pressure to recover the lost terrain in the oil linears, the category that has most redrawn the shopping …
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