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Atmos Rewards to Replace Hawaiian and Alaska Loyalty Programs, Offering New Earning Options
Atmos Rewards merges Alaska and Hawaiian Airlines’ programs, offering personalized earning options, a premium credit card with global companion awards, and Starlink Wi-Fi upgrades by 2027.
- The two carriers unveiled Atmos Rewards on August 20, 2025, merging Alaska Airlines' Mileage Plan and HawaiianMiles into one loyalty program.
- The merger drove the creation of Atmos Rewards, uniting Alaska Airlines and Hawaiian Airlines loyalty programs as part of Alaska Air Group's global expansion strategy.
- Starting next year, Atmos Rewards members can earn points by dollars paid, distance flown, or segments, while Alaska will upgrade Wi-Fi to Starlink with free access, and launch the Atmos Rewards Summit Visa Infinite card featuring a $395 fee and 25,000-point Global Companion Award.
- On Oct. 1, HawaiianMiles will retire, transferring miles and elite status 1:1 into Atmos Rewards, while Atmos for Business soft-launches this week with administrators able to test features through September 15.
- With 11 million active members, Alaska Air Group offers Atmos Titanium members unlimited complimentary upgrades to long-haul lie-flat business-class seats starting next year.
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16 Articles
16 Articles
Alaska Airlines and Hawaiian Airlines announce Atmos Rewards as new loyalty program - The Points Guy
It's a new era for Alaska Airlines and Hawaiian Airlines. In a long-awaited announcement on Wednesday, the two carriers revealed their brand-new combined loyalty program, which has a new name: Atmos Rewards.The program will serve as the one loyalty program bridging Alaska and Hawaiian, which continue to fly as distinct brands even after merging last year under one parent company.One program covering two airlines makes Atmos Rewards unique among …
Coverage Details
Total News Sources16
Leaning Left2Leaning Right0Center7Last UpdatedBias Distribution78% Center
Bias Distribution
- 78% of the sources are Center
78% Center
L 22%
C 78%
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