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Alaska Airlines turns Super Bowl into a global invite
Alaska Airlines closed out Super Bowl LX by looking far beyond the game itself. During the Big Game, the carrier debuted “Welcome to Alaska Airlines,” a new localized campaign created with its agency of record, Mekanism, designed to spotlight Alaska’s growing global footprint and premium onboard experience as the fourth U.S. global airline. The work introduces viewers to Alaska Airlines’ new international routes and its lie-flat suites aboard th…
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1 Articles
Alaska Airlines turns Super Bowl into a global invite
Alaska Airlines closed out Super Bowl LX by looking far beyond the game itself. During the Big Game, the carrier debuted “Welcome to Alaska Airlines,” a new localized campaign created with its agency of record, Mekanism, designed to spotlight Alaska’s growing global footprint and premium onboard experience as the fourth U.S. global airline. The work introduces viewers to Alaska Airlines’ new international routes and its lie-flat suites aboard th…
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