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Alaska Airlines plots global expansion in coming years

Alaska Airlines plans 50% more departures from San Diego and new Europe-Asia routes in 2026 to expand beyond West Coast markets, leveraging Hawaiian Airlines merger.

Summary by The Points Guy
From shaking up its West Coast hubs to charting a new path as a global airline, it's a time of big change for Alaska Airlines.In just over a year since acquiring Hawaiian Airlines, the Seattle-based carrier has debuted its new combined Atmos Rewards loyalty program and rolled out a premium credit card. It has launched Asia service from its Seattle-Tacoma International Airport (SEA) home base, and merged its operation with Hawaiian's.And there ar…

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Fast Company broke the news in on Sunday, November 9, 2025.
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