Alaska Airlines plots global expansion in coming years
Alaska Airlines plans 50% more departures from San Diego and new Europe-Asia routes in 2026 to expand beyond West Coast markets, leveraging Hawaiian Airlines merger.
3 Articles
3 Articles
Alaska Airlines plots global expansion in coming years
From shaking up its West Coast hubs to charting a new path as a global airline, it's a time of big change for Alaska Airlines.In just over a year since acquiring Hawaiian Airlines, the Seattle-based carrier has debuted its new combined Atmos Rewards loyalty program and rolled out a premium credit card. It has launched Asia service from its Seattle-Tacoma International Airport (SEA) home base, and merged its operation with Hawaiian's.And there ar…
The success of Alaska Airlines’ takeover of Hawaiian hinges on this crucial IT system
Neither government shutdown nor IT outage can stop the merger of Alaska Airlines and Hawaiian Airlines. On Oct. 15, Seattle-based Alaska achieved one of the first major tech milestones of the combination. All new bookings made after that day for travel on either airline took place on Alaska’s reservations system, or “passenger service system” (PSS) in airline parlance. And all existing bookings at Hawaiian after April 22, 2026 were moved over to…
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