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Aje’s ‘Siren’ Collection Was A Natural Next Step For The Brand

Summary by ELLE
Since best friends Adrian Norris and Edwina Forest founded Aje in 2008, the label has become one of Australia’s most successful exports. Favoured by celebrities like Kate Moss, Daisy Edgar-Jones and Gigi Hadid, as well as local talent like Montana Cox and Phoebe Tonkin, the brand has built serious momentum in Paris — where they showed their Spring ready-to-wear collection last year and have since opened a concession at the Printemps flagship. Wi…
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ELLE broke the news on Wednesday, May 13, 2026.
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