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Airwallex hires influencers to praise CEO’s ‘thought leadership’

Airwallex uses influencer marketing and legal measures to boost CEO Jack Zhang’s public image and counter workplace criticism before a planned IPO.

Summary by Sydney Morning Herald
The fintech start-up is offering to pay influencers for positive content about chief executive Jack Zhang while seeking to get critical media articles removed.

3 Articles

Sydney Morning HeraldSydney Morning Herald
+2 Reposted by 2 other sources
Lean Left

Airwallex hires influencers to praise CEO’s ‘thought leadership’

The fintech start-up is offering to pay influencers for positive content about chief executive Jack Zhang while seeking to get critical media articles removed.

·North Sydney, Australia
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  • 100% of the sources lean Left
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Sydney Morning Herald broke the news in North Sydney, Australia on Monday, January 19, 2026.
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