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Airbnb Turns the 2026 World Cup Into Its Big Global Growth Bet
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The alliance between Airbnb and FIFA for the 2026 World Cup and the 2027 Women’s World Cup has become one of the company’s biggest strategic stakes. Beyond accommodation, the company seeks to use the largest sporting showcase on the planet to boost new experiences, expand its ecosystem of services and consolidate a global strategy supported by major competitions such as the Olympic Games, LaLiga, the Tour de France or NASCAR. Read
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