Airline unveils first-class luxury suite as it battles business jets for high-rollers
9 Articles
9 Articles
Airline unveils first-class luxury suite as it battles business jets for high-rollers
Air France on Tuesday unveiled a new first-class suite as it expands efforts to lure wealthy travelers from business jets and lend a 'French touch' to the tussle for premium revenue.
Cabins have 3.5 square meters of private space, including a seat and a 'chaise longue' that transforms into a bed. 'It's discreet, private, exclusive. It's much cheaper than a jet,” says CEO Air France unveiled a redesigned first-class cabin, called La Première, seeking to attract high-net-worth customers with a travel experience that, according to the company, is similar to that of a private jet. Drinks, starred chef's menu, games room and even…
Air France is targeting wealthy travelers with a new first-class suite. CEO Ben Smith hopes to counter the private jet trend. This is what the new cabin looks like.


Only a few passengers can afford the sinful first class. But luxury brings Renommée. Lufthansa now offers clothed passengers a double bed over the clouds.
Lufthansa is revolutionizing its long-haul product. Chief Customer Officer Heiko Reitz reveals what is still part of the Allegris product offensive in addition to seats, how the first customer feedback fails and what all this has to do with German thoroughness.
Coverage Details
Bias Distribution
- 50% of the sources lean Left, 50% of the sources lean Right
To view factuality data please Upgrade to Premium