Air France-KLM Mulls Rebrand to Accommodate Acquisitions
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6 Articles
Group that is in the race for the TAP confirmed to the Lusa that the discussion on the designation makes sense, but guarantees that there is still no decision. KLM fears losing Dutch identity.
While Air France-KLM is now seeking to become a major player in the European aeronautics sector, the Franco-Dutch group could soon change its name. The aim would then be to best translate its international dimension in the same vein as the IAG, the parent company of British Airways, Vueling and Iberia.
Air France-KLM mulls rebrand to accommodate acquisitions
Air France-KLM is planning to rebrand and move away from the name incorporating the two leading carriers, Air France and KLM Royal Dutch Airlines. Group CEO Ben Smith has reportedly already made the decision, despite fierce internal opposition. The proposed new name, which has not yet been unveiled or even finalised, is "The Blue Group". The holding hopes that this will allow a better integration of SAS Scandinavian Airlines (in which it current…
The Blue Group? Air France-KLM consider name change
Rumour has it Air France-KLM are considering changing their name as the company eyes up greater control of other airlines. Formed by the merger of the French and Dutch national carriers in 2004, Air France-KLM consistently rank among the world’s biggest airlines. And it’s only looking to become bigger, with its majority stake in Scandinavian Airlines (SAS) set to be approved later this year. Executives at the group say they’re looking to establi…
The French-Dutch air group has decided to change its corporate name, following the incorporation of the Scandinavian airline SAS and the potential incorporation of TAP Air Portugal. The decision is driven by the CEO of the holding company, Ben Smith, and seeks to establish a global identity that is not limited to its two founding brands. In fact, [...]
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