US EditionAI, Weight-Loss Drugs and Celebrities Galore Headline Super Bowl Commercials
- On Sunday, Feb. 8, 2026, Super Bowl LX commercials aired at Levi's Stadium featuring 80-plus spots with heavy AI themes during the New England Patriots and Seattle Seahawks game.
- Advertisers paid premiums to reach a unified Super Bowl audience, using celebrity-driven humor, nostalgia, health messaging and AI to connect during a difficult national moment.
- Celebrities promoted health products and messages, with Novo Nordisk's Wegovy and Ro featuring Serena Williams, while several ads used AI, including Svedka's Silverside AI spot and Wix Harmony's tools.
- Many viewers reacted negatively to ads focusing on few products, with Ring's spot raising privacy fears and Coinbase's karaoke ad unsettling some, Axios reporter Andrew Solender noted.
- Amid record prices, debates over AI in advertising continue as this year’s Super Bowl spots averaged $8 million, while OpenAI’s ad tests and Amazon layoffs raise industry scrutiny.
89 Articles
89 Articles
MarketInk: Super Bowl TV commercials featured patriotism, AI, weight-loss drugs
Every year, from the “Dot-Com Bowl” in 2000 to the “Crypto Bowl” in 2022, TV commercials airing during the Super Bowl broadcast offer a snapshot of the American mood, as well as new products and industries hoping to win the attention of more than 120-million-plus viewers across broadcast and streaming platforms. This year’s Sunday afternoon parade of incredibly creative Super Bowl TV ads included pharmaceutical companies promoting weight-loss dr…
Super Bowl Viewers Flay 'Dystopian' Commercials for Heavy Lean on AI, Crypto and Weight Loss: 'Golden Era' Is Over
While some watch the Super Bowl each year for the game, others go for the halftime show, and still others are mostly just there for the commercials. But, this year, viewers were pretty irritated by those ads, noticing that many of them seem to center on the same few products. “My takeaway from the super bowl ads is that the entire American economy is being propped up by AI, weight loss drugs, cryptocurrency and gambling,” Axios reporter Andrew S…
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