US EditionBaker Beware: How I Was Fooled by an AI-Generated Recipe
Platforms like Pinterest label only 55% of AI-generated recipes, allowing spam sites to generate significant ad revenue and undermine trust in food content, experts say.
- An audit found five major platforms repeatedly failed to label AI-generated content, and the company says it blocked nearly 600 sites of about 6,000 this year for AI-related issues.
- Generating hundreds of thousands of new domains, spammers use AI to produce recipes and plaster sites with ads, earning in minutes what independent food bloggers make after hours, averaging $30 to $50 per 1,000 views.
- A home cook spent about five hours on a 45-minute recipe that failed, while DessertsPro.com and MuffinIdeas.com showed impossible images and metadata with mismatched copyright dates.
- Independent food bloggers say AI spam crowds search results, harming their discovery and traffic, while AI-generated summaries produce unusable recipes that few users click through, reducing referrals to real creators.
- Platform companies say they won't ban AI outright and point to user-driven filters, noting Pinterest recently added an AI filter but testers like Alexios Mantzarlis find tools still weak at flagging content.
12 Articles
12 Articles
Baker beware: How I was fooled by an AI-generated recipe
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The "quatch" content created with AI is intended to generate attention and reach in social media. Behind it is a profit maximizing logic.
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