AI shaping brand visibility shifts to credibility economy

How to Improve Your Brand’s Visibility in AI-Powered Search - Durée & Company

As AI continues to transform how people search, businesses need to rethink their digital visibility strategies. The shift from traditional search engines to conversational platforms such as ChatGPT, Perplexity, Claude, and Google’s Gemini isn’t just a trend—it’s the new search standard. At Durée & Company, we’ve seen firsthand how this evolution impacts our clients across industries. Now more than ever, having a strong, citation-friendly online …

AI shaping brand visibility shifts to credibility economy

A new report reveals that AI platforms now heavily rely on earned media for brand visibility, reshaping how Australian businesses are discovered.