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AI search pushing an already weakened media ecosystem to the brink

  • Generative Artificial Intelligence assistants like ChatGPT are negatively affecting online search traffic, impacting news sites' visitor numbers and advertising revenue.
  • The next few years will be incredibly challenging for publishers everywhere, indicating a tough future for the industry.
  • Users click on suggested links 50% less often when AI summaries are present compared to traditional searches, according to research.
  • Around 15% of people under 25 are using generative AI to access news, as reported by the Reuters Institute's 2025 Digital News Report.
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AI search pushing an already weakened media ecosystem to the brink

Generative artificial intelligence assistants like ChatGPT are cutting into traditional online search traffic, depriving news sites of visitors and impacting the advertising revenue they desperately need, in a crushing blow to an industry already fighting for survival.

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Barron's broke the news in New York, United States on Monday, August 4, 2025.
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