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IHG Joins Hilton and Marriott With AI Search

The beta lets travelers describe trips in everyday language and get tailored hotel recommendations, while IHG keeps its traditional search alongside the AI option.

Summary by Skift
IHG is the latest major hotel group to test natural-language search in its site and app. An equally notable move is its upcoming content platform to help ensure that its hotels' unique qualities are visible in AI-powered search results.

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AiThority broke the news on Monday, July 27, 2026.
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