AI MODE: REDEFINING SEARCH BEHAVIOUR & WEBSITE VALUE

AI MODE: REDEFINING SEARCH BEHAVIOUR & WEBSITE VALUE

AI Mode is now available in the UK, and whilst it’s probably the single biggest shift in search that I’ve seen in my 20 year career, I don’t believe that it’s cause for panic. My belief is that we just need to reconsider the role of websites in the evolving field of search and focus on the three core pillars of brand visibility. Because, as you’ll see, these traditional marketing pillars transfer nicely to AI. So whilst we’re looking at a seismi…