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AI Isn`t Replacing Agencies — It`s Reshaping How They Compete
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Marketing departments are building up more and more competencies in their own homes, while agencies are experimenting with new technologies at the same time.
AI Isn`t Replacing Agencies — It`s Reshaping How They Compete
As generative AI rapidly transforms the marketing landscape, the future of agencies is not about replacement but reinvention. While early discussions framed AI as a potential threat to agencies and creative roles, the emerging reality is different: AI is becoming the foundation that will determine which agencies grow and which fall behind.
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