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Ai Enters the Travel Agency: Fear of Competitive Advantage
Summary by Hosteltur: Toda La Información De Turismo
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Artificial intelligence begins to open its way in travel agencies not so much as a threat to employment, but as a tool to redefine processes, improve commercial conversion and expand the capabilities of the teams. That was the central message that the digital marketing expert and AI Juan Merodio conveyed during his intervention at the 28th Annual Avasa Travel Group Convention, held in PortAventura World. Far from fueling the usual fear about the…
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